Time To Choose Your Health Insurance: Don’t Make A $9,000 Mistake

Is there any financial decision that we dread more than the annual chore of choosing a health insurance plan? It’s got everything we hate: choice and information overload, time pressure, ambiguity and confusion, consequences worth thousands, uncomfortable scenarios involving disease and injury, inscrutable jargon coming at a time of the year full of other business, … Read more

Will ‘Decisive’ Make You A Better Decision Maker?

“Do you know what you want?” Those six, dreaded words haunt my otherwise happy memory of a meal my friends and I enjoyed to celebrate graduating from university. It seemed such an important occasion: I wanted to get my menu selection exactly right. You can imagine the groans around the table after the third or fourth postponement … Read more

Trust Me! Why You Need To Understand Trust, and How To Earn It (Part 2)

As we explored in my last article about Victor, the appliance repairman, trust is increasingly necessary and valuable in modern life. At the same time, trust is getting scarcer as well-publicized betrayals in business and government add up. What is Trust? But what is trust? The dictionary defines trust as the “Firm reliance on the integrity, ability, or character of a person or thing.” … Read more

Ariely Redux: Dollars and Sense Explains How We Make Money Mistakes

Dollars and Sense is an enjoyable, non-technical overview of some of the ways we make bad money decisions and a few ways we can get better.  The primary author, Dan Ariely, is a well-known behavioral economist who has written extensively about how predictably irrational we can be. The other author is a comedian  (with a middle-aged white-guy sensibility), which … Read more

Make Any Decision

Behavioral Economics (BE), a mash-up of psychology and economics, originally interested me because it promised a way to understand and predict mistakes that people make. This helped me do a better job as a banker to governments and nonprofits, because I could help them (and me) avoid those mistakes. It took a while for me to … Read more

Taking the Red Pill: Into the Decision Matrix

Do you want a simple and easy tool for making an important decision? The simplest “tool” is a heuristic. A short-cut like “take the default” or “do what everyone else is doing” may be fine for selecting a restaurant entrée or route to the grocery store. But what about more important decisions like taking a … Read more

How to Decide…How to Help People Decide

Think back to the last time you had to make a hard, important decision. Were you picking an asset allocation for your 401k, selecting a health insurance plan or deciding whether it was time to refinance your mortgage? What kind of help did you seek and what kind of help was available? Were you confident … Read more

Health Insurance Enrollment: A Superhuman Decision

Open enrollment for health insurance began November 16 and the decision isn’t any easier than last year. On the contrary, not only are premiums higher and benefits lower, there’s greater uncertainty about the future of the Obama health care act. On a cold, cloudy Sunday afternoon, I analyzed my health insurance choices.  Our choices and … Read more

The Behavioral Finance Symposium: Simple Fixes & Deep Challenges

I recently attended the Behavioral Finance Symposium at Golden Gate University in San Francisco.  The speakers were academics and practitioners speaking on the behavioral challenges to good investment and trading decisions. The crowd seemed to be mostly left-coast traders, investment managers and consultants. Many of the talks were thought provoking and left me with a … Read more