choice architecture

Bias Among Us: How to Influence Others & Ourselves

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A bias is an unconscious, natural and immediate prejudice or tendency to a particular action. Bias-driven decisions may or may not be consistent with that which may result from a more deliberative or thoughtful process. Biases can be harmful: think of prejudices in employment, housing and education. They can be helpful as when we slam on … Read more

Choice Architecture:  Don’t be Evil

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HBR’s recent article, Leaders as Decision Architects, is a detailed investigation of how business managers can improve employee choices by adjusting the framework, context and process in which those decisions are made. The authors draw from two of my favorite books in behavioral economics, “Thinking Fast and Slow” and “Nudge”. There’s no doubt that in the right … Read more