Our Team

Brett Whysel

Brett Whysel
Co-Founder, CEO

Brett’s goal is to help the greatest number of people make wise financial decisions. He is a 30-year veteran of Wall Street, where he built a reputation as a leading quantitative analyst, new product developer and manager at BMO, Citibank, and Smith Barney. He teaches finance and decision making courses at CUNY’s Borough of Manhattan Community College. He holds a BS degree in Economics from Carnegie Mellon University and an MA in Philosophy from Columbia University.

Noreen Whysel

Noreen Whysel
Co-Founder, COO

Noreen is a digital innovator and experienced operations manager, specializing in designing usable information spaces and communities. She has over 30 years of research, community development and design experience. She teaches web design, web analytics and user experience design at the BFA program at CUNY New York City College of Technology. She holds a BA in Psychology from Columbia University and a MS-LIS from the Pratt Institute School of Information.

Partners

Sergei Malovanyi, Organic Code

Sergei is a Ukrainian citizen and founder of software consulting company, Organic Code (formerly Re-Mondes, Inc.). He began programming BASIC at age 7 on his 16-bit 8088 5-MHz processor PC. He graduated with distinction from the top university in Ukraine (Taras Shevchenko University), with a major in Information Analysis. He has been working professionally in IT for over 15 years.

Incubators

Startup Leadership Program
Startup Leadership Program
Impact Hub NYC
Impact Hub NYC
UN 30 for 30 Cohort 2018
StartEd Incubator at NYU
StartEd Incubator 2017

Awards

MetLife Inclusion Plus logo
MetLife Foundation
Inclusion Plus
Semi-Finalist 2018
Best for NYC logo
Best for NYC
Employee Empowerment Award 2017
Village Capital
Fintech
Semifinalist 2016