…and Will Likely Stay That Way In January 2016 I founded a tech start-up help Americans make better financial decisions. I’ve since learned that most people are stressed out because they save little, have enormous debt, don’t know where their money goes and feel they’re not on track to meeting their long-term goals. I also found that … Read more
Saving money is hard. It requires self-control in the face of continuous bombardment by scientifically engineered marketing messages, peer-pressure and brains “designed” for immediate gratification. For many of us, it requires investing some quality time to mindfully design a sustainable budget that’s in line with our values. (We think we’ve figured out how to make … Read more
Time for a Quick Update Besides blogging and tweeting about decision-making, Decision Fish has been building apps that help people make wise financial decisions. If you ever feel under-prepared, overwhelmed or intimidating by big financial decisions, we’ll be there. We are building trusted, easy to use apps that give people just the education and analysis they need to make … Read more
Try Decision Fish’s First Release We are proud to share our first (not even beta yet) release of our mobile website to a select group of valued supporters—like you. Please: We will donate $1 for each survey completed by June 15 to New Visions for Public Schools, a 4-star charity dedicated to helping students achieve their … Read more
We are delighted to announce the formation of Decision Fish, LLC, a startup whose vision is to empower individuals to make their most important financial decisions with confidence. Here’s how we see things: Consumer finance is broken. 270,000 homes are in foreclosure. 40% of households with people aged 55-64 have saved zero for retirement. Student … Read more