A familiar problem: The Decision Fish solution
We all know how overwhelming, confusing and time-consuming it can be to make big decisions like how much to spend on a new home or how to save for retirement. Decision Fish is creating a suite of easy to use apps that empowers people to make wise financial decisions step by step. It’s like TurboTax for decision-making. Many folks lack access to quality financial education or unbiased advice; our competitors are conflicted and clueless but Decision Fish is trusted and uses techniques the founder has perfected over nearly 30 years in finance. We have a live prototype, enthusiastic feedback from early adopters and a semifinalist spot in an accelerator competition.
Employers increasingly recognize the bottom-line importance of the financial wellness of their employees: Financial stress and worry can increase expenses related to absenteeism, healthcare costs and attrition. Provided as a voluntary benefit, a state-of-the-art financial wellness tool like Decision Fish can cut these costs and increase productivity, engagement and loyalty. Decision Fish is looking to pilot its wellness tools with an organization who recognizes that its employees’ financial wellness is linked with its own.
Our vision is a world where consumers are empowered to make their most important decisions with confidence.
Our mission is to help people make wise financial decisions step-by-step with simple and independent online decision support tools.
We’ve been recognized as a Best for NYC Changemaker!
Decision Fish was recognized by the City of New York as a 2017 Best for NYC Changemaker in the category of Financial Empowerment. Best for NYC is a city-wide movement recognizing businesses who are measuring and working to improve their social impact for their workers, their community and their city. B Lab and the NYC Mayor’s Office of Workforce Development recognized Decision Fish among 14 Changemakers, out of 1,500 local businesses that completed the challenge.
Decision Fish is proud and excited to be using our business as a force for good, and to be recognized as a leader in this movement by the City of New York for striving to improve the quality of life for all New Yorkers and the world.
Learn more about the Best for NYC Challenge.
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What is a Decision Fish, anyway?
By the way, the company’s name, Decision Fish, is inspired by the three-spined stickleback, a fish that appears to rely on crowd-sourcing, consensus decision-making.
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All text and photographic images are © 2015-2024 Brett Whysel unless otherwise designated. See more photographs at www.brettwhysel.com.